Privacy and Cookies Policy
This Privacy and Cookies Policy is intended to explain how Smartcake – Indústria de Pastelaria e Padaria, Lda. (hereinafter Smartcake) collects, stores and processes your personal data and other data that may be collected for statistical analysis purposes.
Smartcake, headquartered at Rua do Castanhal, nº 428, Zona Industrial da Maia - Sector II, Distrito do Porto, Concelho da Maia, Freguesia Castelo da Maia, 4475-122 MAIA, NIPC 509 938 914, is responsible for the website www.smartcake.pt and is committed to ensuring the privacy and protection of the personal data of customers and visitors, following all applicable legal and regulatory standards.
Smartcake reserves the right to periodically update and amend its Privacy and Cookies Policy to reflect any changes in how our customers' personal data is processed or any legal changes. The most recent and current version of the Privacy and Cookies Policy will be displayed on this Smartcake website, and it is advisable to check it periodically for any updates or changes.
Guiding Principles and Legal Basis
The main objective of this policy is to consolidate the relationship of trust and proximity between Smartcake and its clients. It also aims to demonstrate transparency in the processing of collected data and to inform all clients of their rights and how they can exercise them as holders of personal data.
Smartcake operates in strict compliance with the principles described in this policy, Regulation (EU) 2016/679, as amended by Regulation (EU) No 00/2016 of 04/05 (General Data Protection Regulation – GDPR), and applicable data protection legislation, in all processes involving the processing of personal data. According to the GDPR agreement, personal data is defined as: Any “information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.”
Data Protection and What Data is Collected
We use various measures aimed at ensuring the security of the information collected, protecting the personal data collected, preventing unauthorized use, alteration or access, disclosure, loss or destruction. As the data subject, the customer has the right to know what data is collected and stored, as well as to modify it in the customer area and request its export or deletion from the company.
The data we collect may include, but is not limited to:
I. Customer Registration or Purchase When registering or purchasing on the Smartcake website, the following data is collected: email, name, address, postal code, city, telephone number, and tax identification number. The data collected through the customer's purchase process will be processed automatically and is intended for order processing, such as order shipping or invoice issuance.
II. Newsletter When subscribing to the Smartcake Newsletter, the following data is collected: name and email.
III. Contact Form Smartcake may also request personal data in contact forms, namely, name, email and other information that the visitor provides to us.
IV. Smartcake Navigation Data related to navigation on Smartcake is also always collected. Examples of this type of data include device and browser information, network information, and IP address.
Purpose of the Collected Data
Personal data is collected and processed for the purposes indicated below:
Service provision :
• Compliance with tax obligations;
• Shipping of parcels;
• Order processing;
• Billing;
• Resolution of problems such as cancellation, return of products or refund of the value of products and/or services in accordance with the law in force;
• Customer support: answering questions about products, how the Smartcake works, or any other issue raised by the customer;
Direct Marketing (e.g., email marketing) : To keep customers updated on order statuses or any news from Smartcake, we may send emails and/or SMS messages with commercial communications regarding offers, products, or campaigns, as well as thematic content and information about the processing of registered orders. For marketing purposes, Smartcake may consider and use certain data such as viewed products, products in wishlists, or items left in abandoned carts. Marketing communications are carried out after and with the prior consent of the customer. In all cases, Smartcake seeks to ensure that the information and data collected and used are appropriate for the purposes described and do not constitute an invasion of the customer's privacy. Data is collected when a customer registers with Smartcake, subscribes to the newsletter, fills out the contact form, places an order, or while browsing the Website.
What are your rights and how to exercise them?
The holder of personal data has the right, at any time, to request access, rectification, opposition, export and/or erasure, as well as the right not to be subject to automated decisions. The customer may exercise any of these rights with Smartcake by submitting a request to the following address: contacto@smartcake.pt. The customer may also file a complaint with the National Data Protection Commission (CNPD).
Data Retention and Sharing
Smartcake is required to retain information for tax and audit purposes in accordance with applicable law. Smartcake – Indústria de Pastelaria e Padaria Lda. keeps your data for 5 (five) years due to specific requirements and practices inherent to Smartcake and its sector of activity, or until the customer requests that it be deleted from the database. The data subject may, at any time, request to access, rectify or delete their personal data by sending an email to contacto@smartcake.pt. If the customer registers on the Smartcake website, they can check, edit or delete their personal information at any time from the customer area on Smartcake. At the customer's request, Smartcake may change certain customer data associated with registered orders.
Smartcake does not share or sell any type of personal data to any entity other than those necessary for the operation of the service. Personal data will also not be used for any other purpose without the due consent of the data subject. Any third-party entity with which customer data may be shared is obliged to use it exclusively to ensure the proper functioning of its service on behalf of Smartcake. Smartcake may also disclose personally identifiable information under special circumstances, such as in compliance with court orders that require it or when certain actions violate the Terms and Conditions of the business.
Cookies
Smartcake uses cookies on the website.
Cookies are tools used by web servers to store and retrieve information about their visitors, as well as to ensure the correct functioning of the website. Through the use of these devices, the web server is allowed to remember certain data relating to the user, such as their page viewing preferences on that server, products that interest them most, and other information.
The cookies used do not collect information that identifies the visitor, but rather information about how the visitor interacts with the website. The data collected is used for statistical purposes, service provision and improvement, and user experience.
Types of Cookies Used
Analytical Cookies : These are used for the purpose of creating and analyzing statistics, in order to improve the functioning of the website, without ever collecting personal information.
Functionality Cookies : These cookies store user preferences regarding website usage, so that it is not necessary to reconfigure the website each time you visit it.
Third-party cookies : These cookies are created by third-party services, such as Google, YouTube, Facebook, and others. They may be used to show you advertising related to your actions on the website.
For any other questions related to the protection of your personal data or the cookies used, you can contact us at the following address: contacto@smartcake.pt.