2011
SmartCake, SA was founded in September 2011, focusing on the production of pastries and breads for the vending market, assuming from day one a firm commitment to quality, innovation and growth based on solid foundations. This moment marked the beginning of a journey that quickly gained recognition in the baking sector.
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2013
In 2013, the company received a new driving force when a new member joined the management team, bringing with them renewed ideas, energy, and determination. This addition reinforced the brand's spirit of unity, contributing to the consolidation of a shared vision that continues to guide SmartCake's path to the present day.
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2019
Due to the growth in business volume and production, SmartCake expanded to new facilities, increasing production capacity and optimizing internal processes. In the same year, it renewed its corporate identity, introducing a more modern and dynamic logo that reflects the brand's evolution, innovation, and commitment to quality.
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Today
Today, SmartCake reflects a journey built on commitment, innovation, sustainability, and trust. With our eyes set on the future and the same spirit that saw us born, we continue to write our story with dedication and passion, proud of our roots and foundations in the vending market, and prepared to embrace new investments and challenges.
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How It All Started
SmartCake was founded in September 2011, born from the ambition and desire to create excellent pastry and bakery products dedicated to the vending market. From day one, we have sought to combine tradition and innovation, producing with rigor and passion to meet the demands of our customers. Our commitment to excellence is reflected in every detail, from constant investment in technology and the development of our people, to the continuous pursuit of improving our processes and products.
In 2019, sustained growth led to the expansion of our facilities, marking a new chapter in SmartCake's history. This step represented not only an increase in production capacity, but also a reinforcement of our corporate identity and our commitment to quality, efficiency, and sustainability. Today, SmartCake is recognized as a benchmark in the sector in Portugal, thanks to the dedicated work of the entire team and the relationship of trust built with clients and partners over the years. And because growth is part of our DNA, we continue to evolve. We remain proud to have been born in the vending market, which remains at the heart of our activity, and we are prepared to embrace new challenges and explore opportunities in different channels, always with the same commitment to quality, innovation, and proximity.
SmartCake, SA was founded in September 2011, focusing on the production of pastries and breads for the vending market, assuming from day one a firm commitment to quality, innovation and growth based on solid foundations. This moment marked the beginning of a journey that quickly gained recognition in the baking sector.
2011
2013
In 2013, the company received a new driving force when a new member joined the management team, bringing with them renewed ideas, energy, and determination. This addition reinforced the brand's spirit of unity, contributing to the consolidation of a shared vision that continues to guide SmartCake's path to the present day.
Due to the growth in business volume and production, SmartCake expanded to new facilities, increasing production capacity and optimizing internal processes. In the same year, it renewed its corporate identity, introducing a more modern and dynamic logo that reflects the brand's evolution, innovation, and commitment to quality.
2019
Today, SmartCake reflects a journey built on commitment, innovation, and trust. With our eyes set on the future and the same spirit that saw us born, we continue to write our story with dedication and passion, proud of our roots in the vending market and ready to embrace new challenges.
Today
MISSION
To create excellent baked goods that bring flavor, quality, and trust to every customer, while valuing the people who make it all possible. We work every day with dedication, innovation, and passion to grow sustainably and make SmartCake a brand that both its producers and consumers are proud of.
VISION
To be a bakery company recognized for the quality, innovation, and authenticity of its products, but also for the respect and appreciation of the people who are part of its history. We want to be a brand that grows with its employees, partners, and customers, bringing the flavor, trust, and pride of Portugal to new markets and generations.
VALUES
We believe in Ethics and Responsibility , acting with integrity, transparency, and respect in all decisions. We uphold Quality and Excellence , ensuring rigor at every stage and striving to exceed the expectations of those who trust us. We value the Commitment and Dedication of our teams, recognizing that the company's growth results from the passion of each individual. Safety and Well-being are a constant priority, ensuring conditions that protect and care for everyone who is part of SmartCake.
COMMITMENT
At SmartCake, we believe that success is built by people. We are committed to listening to, valuing, and supporting everyone who is part of our team, creating a positive, collaborative, and safe work environment. We are also committed to continuously improving our products, processes, and relationships, ensuring that every customer feels the quality and passion we put into everything we do.
POSITIONING
SmartCake is a Portuguese bakery brand that combines tradition and innovation, offering excellent products created with dedication and artisanal knowledge, coupled with technology and industrial rigor. We distinguish ourselves through authenticity, close relationships, and the way we care for people inside and outside the company. We are a brand with soul, made by people who believe in the value of work, quality, and sharing.
Logistics that guarantee freshness and punctuality.
Every day, before dawn, our fleet sets off to ensure our products reach our customers with the freshness and quality that sets us apart. We plan each route meticulously and monitor every delivery to ensure nothing goes wrong—neither the flavor nor the delivery time.
Our logistics operation combines technology, experience, and a deep understanding of the food market. With dedicated teams and vehicles equipped for transporting sensitive products, we are able to meet our partners' demands quickly, reliably, and sustainably.
More than just delivering products, we deliver trust and consistency in every kilometer traveled.
